Tag Archive | "Brand Strategy"
New Skittles Website redesign – Oh Dear, Oh Dear
Skittles have ‘redesigned’ their website and gone all ‘Web two-Oh’ with a Twitter page being the main basis. I say; ‘Web-Two-Oh Dear Oh Dear’. Using live social tools to promote your brand in this way is dangerous… Red rag to a bull. Cue random stream of abusive tweets to subvert the idea and push back [...]
Continue reading...Tesco creating ‘Eco-Towns’ – Building Demand – Filth
Saturday, June 21, 2008
By Warren Hutchinson My blog gets just a little bit protesting/activist today. In a little village just outside Cambridge, on the Cambridge / Essex border is a picturesque little place called Hinxton. Just nearby is the village of Great Chesterford, Shelford and the medieval market town of Saffron Walden. What surrounds these quaint and very [...]
Continue reading...Unilever Switches Off Dove Forums
Wednesday, April 23, 2008
I had a reply to my last post from Jamie who is the web editor for Greenpeace, saying that ever since Greenpeace launched their campaign the forums on Dove’s ‘Campaign for Real Beauty’ site have been closed. COME ON UNILEVER!!! Engage positively!!! This is lame and you’re looking like fools. This smacks of the fake [...]
Continue reading...Unilever's 'digital reaction' to Greenpeace Protest
Wednesday, April 23, 2008
By Warren Hutchinson The Greenpeace Orang-Utan’s struck Unilever on Monday and within an hour the blogosphere was rampant with rampaging Orang-Utans, videos, images, stories. As ever ‘Transparency Tyranny‘ is rife and digital is the driving nemesis of corporation x. What are Unilever doing in response? And how are they going to engage in this digital [...]
Continue reading...London 2012 – Challenge Yourself
Friday, June 15, 2007
A new aspect of the London 2012 web offering came online this morning and it’s a feature that is about inspiring participation in the brand. Given that the Games is about being the best you can be, about being Olympic, the ‘Join In’ feature of the new site is about setting yourself a challenge for [...]
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Monday, March 2, 2009
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